Check out Patagonia's new clip 'Never Town' HERE
Part surf film, part conservation film, Never Town takes a journey along some wild coastlines and talks with the people fighting to keep them wild. Filmed along the Southern Ocean coasts of Australia, it’s an exploration of what these places mean to surfers… and what surfers are willing to do to save them. As surfing elder Wayne Lynch says, “We mythologised these places. We lose them and we lose ourselves.”
Never Town spans Australia’s vibrant southern fringe from the dusty edge of South Australia to the deep forests of Victoria and Tasmania. It features the surfing of Dave Rastovich, Dan Ross, Belinda Baggs and Heath Joske, set alongside conversations with coastal activists who are standing up against deepwater oil drilling and industrial fish farms.
Midnight Oil, Yirrnga Yunupingu, Ziggy Alberts and Bad Dreems provide a distinctly Australian soundtrack. With coastlines around the world under pressure like never before from growing populations, rampant development and exploitation from resource companies, Never Town is a rallying call for surfers and local communities to stand together to protect the wild spaces around them.
Why do we love Patagonia?
Patagonia’s Mission Statement
Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility. Our mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Our Reason For Being
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None require a motor; none deliver the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.
For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton.
Staying true to our core values during thirty-plus years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.